Want to catch bigger fish


At Rapala.com, we are proud to offer every lure made by Rapala and all the 12 brands that make up the Rapala Respected Brand family. If you can't find that special lure, color or size at your favorite tackle retailer you should be able to find it here.

Save 10% on all orders at Rapala.com! Just enter code FISH10 at checkout. Some exclusions apply.


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Rapala Scatter Rap Deep Husky Jerk for Prowling Predators

When walleyes are chasing suspended ciscoes, smelt and similar baitfish in deep basins, Tony Roach is confident anglers will connect with them on the new Rapala® Scatter Rap® Deep Husky Jerk® baits.

The Scatter Rap Deep Husky Jerk has a curved scatter lip that adds evasive action to the lure. It can be cast or trolled and will mimic the action of a fleeing scared baitfish. It will move side to side, back to center and out to a side again.

Features of The Scatter Rap Deep Husky Jerk

• Runs 9-12 feet deep depending on speed and line size
• 4 inches long
• Weighs 3/8 oz
• 23 color patterns; Blue Ghost, Clown, Firetiger, Gold, Green Tiger UV, Pink Tiger UV, Redfire Crawdad, Silver, Silver Blue, Yellow Perch, Helsinki Ghost, Hot Tiger, Olive Ghost, Pink Clown, Purpledescent, Purple Clown, Glass Blue Minnow, Glass Clown, Glass Minnow, Glass Perch, Glass Pink Clown, Glass Purple Perch and Glass Purple Sunfire.
• Will run true at any trolling speed


Rapala Husky Magnum

Rapala® Launches New X-Rap® Magnum® Finishes

The adrenaline-pumping action of the Rapala® X-Rap® Magnum® is a tried and true saltwater lure that brought continued success to anglers battling behemoth fish on the open sea. New for 2017 are five UV color patterns which reflect light and mimic coastal species’ favorite baitfish: Hot Pink UV, Lime Light UV, Red Head UV, Sailfish UV and Wahoo UV.

The bait combines an extreme action with a controlled, deep-diving, aggressive swimming motion created by its large diving lip. The X-Rap Magnum also features an irresistible rattle that calls in coveted gamefish to strike. Its premium VMC® 4X Perma Steel® Hooks ensure when fish bite they hang on tight.

X-Rap Magnums can be trolled 10-to-30 feet deep, depending on the model, and as fast as 13 knots without rolling or kicking out. Additional features include a translucent X-style body and 3D holographic eyes.




Rapala® X-Rap® Twitchin’ Minnow and Twitchin Mullet

Both Lures give slow sinking, sub surface walk the dog action. 12 color patterns – Albino Shiner, Bone Chartreuse, Blue Sardine, Fusiller, Glass Ghost, Gold Olive, Hot Olive, Moss Back Shiner, Olive Green, Red Belly, Red Ghost and Silver

Rapala New Coastal Lure the Skitter V

Comes in 10 color patterns,for fresh and salt water-Bone Chartreuse, Chrome, Gold, Gold Chrome, Glass Ghost, Gold Olive, Hot Olive, Hot Pink, Red Ghost and Silver. 4 inches long and weighs 1/2 oz

Rapala Coastal Lures

Rapala Coastal Lures category includes inshore, near-shore and offshore tackle. New lures include the Skitter V. Rapala® X-Rap® Twitchin’ Minnow, X-Rap Twitchin Mullet, X-Rap long cast lures, X-Rap® Saltwater Subwalk® and, Husky Magnum®

Rapala Scatter Rap Shad Deep Crankbait

It is a baitfish lure with a deepdiving lip.It will dive 8 to 12 feet.It comes in 16 colors and is 2 3/4 " long.It features an evasive action like a spooked baitfish moving unpredictably from one side to the next, back to center, and then kicking out to one side again.

Frosted Shadow Raps

Use them for clear water or areas with high pressure have a soft glow rather than a flash.There are 5 colors and work best in 2 to 5 feet of water.they dart side to side as the rod twitches mocking a dying baitfish.READ MORE

Rapala Scatter Rap Tail Dancer

s a Rapala fishing lure that works great for trolling. It has the wide tail action of a balsa banana body along with deep diving erratic evasive action. it runs 11 to 19' deep. It moves 5-7 feet either side of center. Scatter rap details here.

Rapala Shadow Rap

Rapala's new suspending jerkbaits, the Shadow Rap® and Shadow Rap® Deep shimmer seductively while suspending Combining a horizontal struggle with a vertical fade, the lure perfectly mimics a minnow's final, quivering moments before its end of days. Available in 14 colors. !

Rapala Jigging  Raps and Rippin Raps

These Rapala lures are available in new color combinations.Jigging Raps look more natural and Rippin Raps sport  UV colors, great for ice fishing in stained waters .

Shadow Rap Shad

Seems sometimes dock bass have seen all that falls, making them finicky feeders. But Seth Feider says they ain’t seen nothin’ yet. Show ‘em a Shadow Rap® Shad, he says, and watch out!“There’s just something about that bait – it’s a fish catcher,” !