• July 13, 2015 8:12 am
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  • Vicious Fishing Introduces Live Bait Dye

    Vicious Fishing Introduces Live Bait Dye, Creates New Category With Industry First PELL CITY, AL – Vicious Fishing will be expanding its offering of licensed products with the introduction of Vicious Bait Dye at the ICAST Show in Orlando. Vicious Bait Dye is a patent pending product from brand partner, Magic Fish Dye, LLC. The product is the first of its kind to allow for complete color coverage by fully submersing live baitfish — or other bait such as shrimp or squid. Vicious Bait Dye colors currently available include Outrageous Orange, 14-Carat Gold, Pretty-n-Pink and Predatory Purple. Also under development is a glow-in-the-dark chartreuse. The process to color bait can take as little as five minutes. Vicious Bait Dye comes in a four ounce bottle which can be used to color up to three dozen minnows and will retail for $9.99. It is completely non-toxic and bio-degradable meaning it’s safe for the environment as well. Magic Fish Dye president, George Pfeiffer stated, “We are very excited to be working with the guys at Vicious on our bait dye. Our product is truly one of a kind in that it doesn’t require anglers to individually dip bait. Everyone has walked down the aisles and glared at the unbelievable selection of colors for artificial baits. It’s proven that live bait catches fish easier than artificial bait, but now live bait users can enjoy this color advantage. Vicious Bait Dye makes live bait irresistible!” “The product is amazing and has applications for both freshwater and saltwater anglers. For the millions of anglers that regularly fish with live bait, it’s a game changer. We were thrilled when George shared his vision with us and look forward to sharing Vicious Bait Dye with our customers and anglers all over the world,” said Jeff Martin, Vicious Fishing President. See a more about the product on YouTube: About Vicious By offering premium fishing line, baits, eyewear, apparel and other angling products, Vicious was inspired by the everyday angler. Today’s angler deserves quality, durability and reliability in their gear and Vicious delivers all of that with an attitude. Vicious headquarters are located in Pell City, AL. For more information regarding Vicious and its family of products, visit or call 866-645-0024. – See more at:

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