• July 26, 2015 5:56 pm

    Revo Beast Named ICAST Best of Show for Freshwater Reel
    COLUMBIA, S.C. (September 29, 2014) – Anglers need wait no more for the latest in product introductions from Abu Garcia®. The popular tackle maker introduced new rods and reels at the 2014 International Convention of Allied Sportfishing Trades (ICAST) in July and these items are now available at retail outlets nationwide. Named best new freshwater reel by industry members and media attending ICAST was the Abu Garcia Revo® Beast, a workhorse reel built to throw big baits.

    Introductions in addition to the low profile Beast were the Blue Yonder surf casting reel and the C3 Striper Special that has been designed for inland striper. Also introduced were the Orra™ family of spinning reels including the S, SX, Power Finesse and Inshore. Each features the Rocket Line Management system for improved casting and durable stainless-steel High Performance Corrosion Resistant (HPCR™) bearings.

    The Abu Garcia Veritas 2.0 and Fantasista™ Regista™ spinning and baitcast rods were also new at ICAST. The Veritas 2.0, with improved strength and sensitivity, is now available at retail while the high performance Fantasista has already been sold out with new supplies hitting stores in January.

    To find out more about Abu Garcia products go to

    About Pure Fishing, Inc.
    Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products. Additional information can be found at

    About Jarden Corporation
    Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit