Abu Garcia Villain 2.0 gets super charged

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COLUMBIA, S.C. (July 13, 2015) – Abu Garcia® gives anglers the advantage needed when it counts the most – on the water. The new Villain™ 2.0 from Abu Garcia is superior in construction, sensitivity and rod components to its older self. It is an entirely new rod, but with the same trusted name.

Abu Garcia started with premium 40-ton high-modulus graphite blanks and boosted the overall strength of the rod with their carbon V-Wrap™ construction. This process provides increased strength and sensitivity while maintaining the lightweight design known for in the Villain series.

Intuitively designed, the Villain 2.0 anticipates the angler’s need for balance in a bass-specific rod with its titanium-alloy, strategically placed micro guide system for a lightweight and sensitive rod. The sleek, black finish rod also comes with a three year limited warranty.

The addition of high-quality Fuji® reel seats round out the list of pro features on this well-refined, lightweight series. Fuji offers nothing but best-in-class feel and comfort for serious anglers.

Available in eight casting and eight spinning models, the Abu Garcia Villain has an MSRP of $199.95.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products. Additional information can be found at http://purefishing.com.

About Jarden Corporation
Jarden Corporation is a well-diversified, global consumer products company with a portfolio of over 120 trusted, quality brands. Jarden’s record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit http://jarden.com.

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