• March 8, 2017 2:54 pm
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  • Rapala® Launches New X-Rap® Magnum® Finishes

    The adrenaline-pumping action of the Rapala® X-Rap® Magnum® is a tried and true saltwater lure that brought continued success to anglers battling behemoth fish on the open sea. New for 2017 are five UV color patterns which reflect light and mimic coastal species’ favorite baitfish: Hot Pink UV, Lime Light UV, Red Head UV, Sailfish UV and Wahoo UV.

    The bait combines an extreme action with a controlled, deep-diving, aggressive swimming motion created by its large diving lip. The X-Rap Magnum also features an irresistible rattle that calls in coveted gamefish to strike. Its premium VMC® 4X Perma Steel® Hooks ensure when fish bite they hang on tight.

    X-Rap Magnums can be trolled 10-to-30 feet deep, depending on the model, and as fast as 13 knots without rolling or kicking out. Additional features include a translucent X-style body and 3D holographic eyes.

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